Successfully selling in Curacao: 7 pitfalls and how to avoid them

Selling a home in the Curaçao real estate market sometimes seems simpler than it actually is. A successful sale is the result of thorough preparation. Knowing the key considerations and taking them into account will ensure a smooth and profitable transaction. The following eight tips will help you maximize your home's potential.

1. Determine a realistic asking price

A market-based asking price lays the foundation for a successful sale. A common mistake is setting a price that doesn't reflect the market. Sellers sometimes swayed by sentimental value or personal preferences instead of objective data. The direct result is a property that sits on the market unnecessarily long, which can deter potential buyers. A suitable price is determined by basing it on an objective appraisal and recent sales figures. Current statistics and real estate data, such as that from CBS Curaçao, provide a reliable basis for this, with information on price trends, demographics, and economic data.

2. Ensure an optimal presentation

A well-maintained home sells better. Prospective buyers get a great impression of a property with a fresh coat of paint, tidy rooms, and neutral styling. Overly personal furnishings, deferred maintenance, or cluttered spaces can turn buyers away. By temporarily storing personal belongings, you make it easier for viewers to envision their future in the house. A tidy and neutral presentation helps create a strong first impression.

3. Invest in professional photography

Attractive photos are often the first point of contact with a potential buyer. Images with poor lighting, clutter in the background, or skewed compositions can detract from a property's value. Professional photography is therefore a wise investment. High-quality images instantly make your home more appealing and significantly increase the likelihood of viewings. They showcase the property at its best and attract serious buyers.

4. Choose the right time to sell

The timing of the sale can influence its success. The tourist season and local market movements influence the ideal time to sell. For example, if you sell during a period when many people are looking for a second home, you have a better chance of a successful transaction. It's also wise to consider upcoming regulations or economic trends, which you can track through sources like The World Bank.

5. Emphasize sustainability and low energy costs

Buyers are increasingly valuing sustainability and lowering their monthly costs. A home without efficient air conditioning, solar energy, or insulation can be perceived as less attractive. By investing in sustainability improvements before selling, you can increase your home's value. Appealing to a broader, more conscious audience is an added benefit.

6. Use an effective marketing strategy

A well-thought-out marketing strategy is essential to unlock your property's full potential. Curaçao's appeal extends far beyond the local market: many potential buyers come from abroad, drawn by the climate and favorable tax benefits. Reaching this valuable group requires a broad, international approach. Advertising a property solely on a local platform isn't enough; it significantly limits your reach. A successful strategy includes strong online visibility on various (international) portals, targeted advertising, and leveraging a professional network. These methods are essential for finding international buyers, as a for-sale sign in the yard will naturally never reach them.

7. Work with an experienced real estate agent

Leaving the sale to a professional offers many advantages. While it can be tempting to cut costs, selling yourself often leads to legal risks, slow processing, or missed opportunities. A real estate agent's local knowledge, network of interested parties, and negotiating experience make all the difference in achieving the best possible sales result. Engaging an expert leads to a smooth process and a strong negotiating position.

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Want to sell your home successfully and avoid these pitfalls?Contact Top Makelaar Curaçao for a free consultation.